Small Business, Leveraging Strengths Ariana Elsie McNally Small Business, Leveraging Strengths Ariana Elsie McNally

How to capture your Standard Operating Procedures for service-based businesses 

First: What IS a standard operating procedure?

A standard operating procedure is a set of written/audio/video instructions that describes the step-by-step process that must be taken to properly perform a routine activity.

It’s intended that SOPs be followed the exact same way every time to guarantee that the company remains consistent - especially if you work in a highly regulated or monitored environment such as financial services, some health providers, and even for health and safety reasons…

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

Unlock Sustainable Growth with this simple Model

Do you ever want to be given a plan, a step-by step approach or a list of instructions, “Do this and your business will grow”?

Well this is pretty close…

In the ever-evolving world of business, achieving sustainable growth is a goal that's often easier said than done. It requires a well-thought-out strategy and the ability to adapt to changing market conditions.

To help you navigate this journey, I’d like to share the SVO Model of Sustainability and Growth TM – a simple yet effective framework that emphasizes simplicity, verification, and seizing opportunities. By following this model, you can create a robust foundation for your business's long-term success.

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Delegation, Leadership, Small Business Ariana Elsie McNally Delegation, Leadership, Small Business Ariana Elsie McNally

Creating Your High-Level Team

One of the toughest aspects of running your business is wearing the many hats it takes to run your company.

However, to get yourself out of the spin cycle of your days, investing in building a high-performing team can elevate not only the space you can gain in your business to focus on strategy and goals, but to elevate your company’s results.

Through my work with my clients who are successful business owners and founders, we’ve been able to elevate their impact and overall company performance by embracing three core steps in building high-level support in their businesses:

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

The path to abundance and opportunity...

I thought I would switch up what I normally share and turn the attention to cultivating prosperity.

Rather than sharing tactics, I’m sharing what I’ve learned and continue to practice in my life about the mindset of abundance.

First off…

Abundance: a very large quantity of something; plentifulness of the good things of life; prosperity.

Opportunity: a situation or condition favourable for attainment of a goal.

You give power to what you focus on.

What I’ve learned in my experiences about cultivating prosperity is that the nature of seeing abundance and opportunity is more about where I apply my attention and focus.

This is a collection of what I’ve learned and perspectives I practice daily to help me do that:

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Business Goals, Delegation, Small Business Ariana Elsie McNally Business Goals, Delegation, Small Business Ariana Elsie McNally

Are you an overworked owner?

If there’s a common culprit that’s discussed amongst business owners and entrepreneurs - it’s this:

There’s never enough time to get it all done! OR I wear too many hats!

The theme here usually involves a very hard-working but overworked owner.

There’s a desire here to gain back some much-needed time and space.

Can you relate?

There are three foundational ways to free-up more of your time so you can go from feeling ‘overworked’ to having more ease and spaciousness in your business (doesn’t that sound nice?!).

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business coaching, Business Goals, Small Business Ariana Elsie McNally business coaching, Business Goals, Small Business Ariana Elsie McNally

Aspiring towards big goals?

You started your business because, and I’m taking an educated guess here, you want to have flexibility, create a lifestyle uniquely yours and make a positive impact through your work. Is that right? or close?

If you’re aspiring to or on your way towards something bigger and you feel there’s more to go and not quite there yet, amidst the strategies and the tactics, I’m inviting you to consider another aspect that will help you increase your success rate to achieve big goals.

Your energy: the mental perspective you’re bringing to your goal achievement.

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Leadership, Small Business Ariana Elsie McNally Leadership, Small Business Ariana Elsie McNally

How to grow your business

One of the most frequent questions I get asked is ‘how do I grow my business’?

While businesses each have their own founder/owner strengths and opportunities, there are foundational steps to growing any business.

And, when I’m working with my clients, we look at where they are now and where they want to be. We look at what has worked in the past, what hasn’t and how we can use what’s working to fuel greater growth.

We reverse-engineer from where they want to be to hone in on the specific steps they need to take to get there.

What I’m sharing below is a guide so you can self-identify where you are and what next steps could benefit you in your business…

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sales, Small Business Ariana Elsie McNally sales, Small Business Ariana Elsie McNally

The four ways to improve your Profit

You’re working too hard to not have the profit you need.

You sell your products and services, but realize that after each month, you’re no further ahead.

Your bank account is dismal and there doesn’t seem to be much left to invest back into your company.

Does this sound familiar?

If so, you may be suffering from the profit conundrum.

This is suffered by those businesses who are selling, but not making any money.

This is no bueno.

If you’re not familiar with the 4 Levers of Profit, then you’re going to love today’s article.

Let’s dive in!

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

Is decision fatigue derailing you and your business?

The number of decisions you make in a day can be astronomical.

And this can cause decision fatigue.

Decision fatigue can make us second guess our business decisions, slow us down, and make us feel like we’re missing out on opportunities.

We should have started that project by now…

My best employee has just resigned…

We need more clients but I feel like we can barely manage the ones we have…

This doesn’t make you a bad or unsuccessful business owner.

In fact, the more your business grows and expands, often the more situations you are faced with that require your input.

But if you ever wonder which direction to take, struggle with employee performance, or wonder how you’re going to continue to manage it all, then read on.

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

HOW you grow matters

As some of you are considering and refining your goals for this year, I want to ask you…do you have a goal to grow your business?

As business owners, ‘growth’ can be a loaded word.

I hear some saying - yes, they’re all about the growth and that’s their focus.

I hear others saying - no, I like my business the way it is, I’m not looking to grow at all.

And also saying - growth means more work from me and I just don’t have more to give.

Maybe there’s even another camp here that isn’t reflected. In spite of what you may think about growth in your own business I think it’s worth deconstructing what growth means.

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Selling your Business, Small Business Ariana Elsie McNally Selling your Business, Small Business Ariana Elsie McNally

Do you think creating a valuable business isn't for you?

If you’re a business owner and you think building a strong foundation that leads to a valuable business isn’t for you - then I encourage you to continue to read.

You see - there’s a strong link between the value of the business and the freedom you, as the business owner, experience in your business.

I hear from so many owners that the reasons they started their businesses were to experience some sort of freedom - freedom to do work they want, freedom to create their own schedules, freedom to work when they want, and to create financial freedom. Yet, many don’t achieve these things.

Freedom = Value.

Why?

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

Slowing down.... to accelerate??

I just had the pleasure of taking the weekend to do some hiking in the Cape Breton Highlands and let me tell you: If you’ve never been to Eastern Canada in the Fall, you’re missing out.

The leaves were stunning. Absolutely breathtaking.

It was walking through the woods, experiencing the quiet beauty and perfectly imperfect landscape of rivers and mountains that filled me with a peace that was so wonderful to experience.

It was there that I was able to be reminded of me; and what I’m wanting to accomplish. And how fortunate I was to be able to take these moments in a busy life to reconnect to that.

I’ve been working to create opportunities for more space in my work and calendar. Not only to work on projects that are important to me but to think more deeply about my work and how to improve on certain areas of my business. Particularly HOW I work.

What I’ve learned is space in my workweek leads to business growth…

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Business Goals, Leadership, Small Business Ariana Elsie McNally Business Goals, Leadership, Small Business Ariana Elsie McNally

Grow and scale by reclaiming your time…

Does this sound familiar:

You don’t feel like your time is your own, you feel pulled in different directions and there’s never enough time to do all the things you need to do?

And, this impacts more than you; it impacts your family, how much energy you have for other things in your life. You love your business, and want it to succeed, but sacrificing your health, your family, and relationships is not worth the price.

The reality is this: If you don’t take the time to decide what’s important to you, others will…

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purpose, Small Business Ariana Elsie McNally purpose, Small Business Ariana Elsie McNally

How transitioning back to work can offer a roadmap to resilience

Ah the zen vacation, the year long sabbatical, the parental leave, the short mini-break where you immersed yourself in 4 days at the beach or hiking in the back woods somewhere.

And, now it’s time to head back to work.

Heading back to work can sometimes feel like a mixed bag of emotions no matter if you run your own business or are an employee.

There have been years where I’ve reluctantly gone back (almost in tears), some years when I’ve been indifferent and years where I genuinely looked forward to starting back on Monday morning. Luckily, the latter has been much more often.

Where ever you are…the feelings you have when you’re ’heading back in’ can be telling. We often want to push them aside and get on with it, but did you know that those emotions and feelings hold incredible amounts of information for you?

If you’re feeling reluctant, anxious, dread, uncertainty, sadness, joy, or excitement, there’s information in here not to be shoved aside, but to be experienced and listened to. And then, what to do about that information?

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business coaching, Leadership, Small Business Ariana Elsie McNally business coaching, Leadership, Small Business Ariana Elsie McNally

Cultivating Resilience

Being able to recover from setbacks, challenges, and major difficulties not only applies to your personal life but also applies to your work and career as well.

A number of people leave jobs where they’ve experienced high stress, overwhelm, and even workplace trauma. 47% of working Canadians agree that their work is the most stressful part of their day. (Source: Workplace Strategies for Mental Health: Morneau Shepell. (2017). Media Room)

Finding your own ways to recover from setbacks and tough situations can help you move forward and cultivate resilience for future challenges.

And, as a leader, resilience can help you lead and expand into new opportunities. Having personal experience in cultivating your own resiliency can also help you support the people and teams you lead.

Here are some strategies to consider if you’re interested in continuing to build your own resilience:

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Business Goals, Small Business Ariana Elsie McNally Business Goals, Small Business Ariana Elsie McNally

An unconventional strategy to business growth

The unconventional strategy: Create space to think.

This may seem odd to highlight, but stick with me here…

Often, we go and go and go in a business we’re trying to create and build. We feel like there’s never enough time, there are more clients or customers to attract, or new products or services to release in this quest of creating, building, and growing a business. There’s a lot of doing. And a lot of striving.

And that action-taking can be worthwhile.

However, there is another side of the equation to consider….and that side is the opposite of doing.

It’s about taking frequent pauses. Creating space for something else…..

How often are you creating space for thinking, reflecting, planning, and considering?

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Small Business Ariana Elsie McNally Small Business Ariana Elsie McNally

How not to be 'Out of Sight, Out of Mind'

Being ‘Out of sight and out of mind’ is a killer when you’re trying to build and serve in your business.

Typically only a small percentage of your target market is ready to buy at any one time. So, staying in touch and developing relationships helps you stay ‘top of mind’ when your customers are ready for your product or service.

Because, when they are ready to buy….you’d like them to immediately think of you!

So, consider this….how can you stay in relationship with your potential buyers/clients in a way that adds value?

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Leadership, Small Business Ariana Elsie McNally Leadership, Small Business Ariana Elsie McNally

Leading with certainty

Growing a business and leading your organization can be fraught with ‘what-if’s’ and ‘maybe’s’ and general unknowns.

Deciding which way to go can feel like you’re at the fork of multiple paths.

So, how can you create certainty, when you don’t feel at all certain?

First, what creates certainty?

Is it more information?

Knowing you couldn’t fail?

Knowing if someone will buy?

So consider this, does having more information really create more certainty? Perhaps in some cases….but we can never really have ALL the information. Can we?

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Leadership, Small Business Ariana Elsie McNally Leadership, Small Business Ariana Elsie McNally

Getting to the next level in your business requires 'next level' leadership behaviour

Have you ever heard the quote:

“We cannot solve our problems with the same thinking we used when we created them” by Albert Einstein?

Einstein suggests that shifting how we look at things provides us with the clarity to find solutions. In order to shift our thinking though, understanding our behaviours can help identify how we think or feel about things. So, let’s look at your leadership behaviours.

First, what do I mean about next level behaviour?

This is the higher level behaviours we use when we are at our best selves and step into a more evolved or expanded version of the role we are striving to inhabit.

As an example, for the business owner, next level leadership behaviour may come when you consider what you would do if you thought about what your business needed from you. Or, what you would do if fear wasn’t in the way?

What behaviours would you need to lean into more fully in order to execute in a critical area? This could be what your business needs to enhance it’s marketing or sales process, for example. Or, it could be what’s needed to improve any process in your business, for that matter.

As a business leader there are behaviours that contribute to the success of your business and there are behaviours that are neutral (may not have an impact either way) and then some that may even put up challenges to achieving success.

Here are some behaviours I have observed that can prevent us from evolving in our leadership effectiveness:

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