Why a Sales Surge? Whether you're in Financial Services, Food Services, Home Security, Real Estate, or any industry with a sales focus, this guide is designed to help you and your team collectively hit your targets. It's not just about meeting deadlines; it's about creating a culture of continuous improvement, collaboration, and fun that elevates your team's performance.

There are many tips and how-to’s in the marketplace about how to market your company.

It’s almost too much to wade through, isn’t it?

One thing I would invite you to consider is: if you own a business, you’re a marketer…And a salesperson. Whether your marketing and sales are sophisticated or fairly simple; if you have customers, you’ve engaged in some sort of marketing.

Even if that marketing is based on word of mouth and referrals. Your customers are doing your marketing for you in this case.

Marketing isn’t sales and sales isn’t marketing, but they do work together.

You’re working too hard to not have the profit you need.

You sell your products and services, but realize that after each month, you’re no further ahead.

Your bank account is dismal and there doesn’t seem to be much left to invest back into your company.

Does this sound familiar?

If so, you may be suffering from the profit conundrum.

This is suffered by those businesses who are selling, but not making any money.

This is no bueno.

If you’re not familiar with the 4 Levers of Profit, then you’re going to love today’s article.

Let’s dive in!

This is the seventh in the discussion of the eight growth drivers that generate value.

There are many ways to create loyal customers such as providing a valuable product/service and excellent customer service.

There’s another way that you can extend this value that will increase your customer loyalty - creating a model or offering, that solves your customer’s need so they buy what you have consistently.

Recurring revenue makes your company more predictable, extends the lifetime value of your customer, and ultimately makes your business more valuable. Valuable to you now and in the future.

I wrote a couple of weeks ago about how cash moving through your business is its lifeforce. It allows you to fulfill your mission, strengthen the business so it, your employees, and customers thrive.

Creating a recurring revenue stream is another way to bring cash flow into your business to create these automatic sales.

While there are many ways to do this, I’ll share how a simple service contract could be the place to start for many…

Is your business satisfying your ‘WHY’?

In order to fulfill your WHY for being in business, the company you created has to be able to make the impact you had intended it to make.

Whether that’s impacting families through therapeutic approaches, providing housing for seniors, providing financial security for families, or helping others build healthy businesses, without your own healthy business, it becomes harder to fulfill that mission.

That’s why I love these markers of business value. It’s not only your own business you’re building, but having a healthy business means that you can change the lives of your clients and customers.

That’s the real and compelling legacy here and a huge reason why I do what I do. One of my big WHYs is to help you to be successful in growing a strong, healthy, and sustainable business that impacts others.

I’m deeply motivated to improve the lives of others through economic growth and supporting businesses that make a difference in our communities so we all thrive.

One of the markers of a healthy business is how cash flows through it. (This is the fifth driver of business value.)

One of the most common pains I hear from business owners is that there’s not enough cash. Or it shows up as their desire to ‘do more marketing’ or '‘increase sales’.

Is your business a cash suck?

Or does it generate cash quite handily?

If cash is rarely on hand in your business when you need it, you may want to consider exploring these areas:

There’s so much to say on this topic and how it relates to being successful.

The perspective I’d like to take on this today, with you, is to illuminate how powerful it is when you create focus and simplicity in your work.

There’s a caveat here: Simplicity does NOT equal easy :).

If you’re scrambling in your role or business and not seeming to get the traction you want, an injection of clarity can help.

I help Business Owners and Leaders create a positive social impact through their business by helping them to grow and be sustainable.

Our current reality is the sum of our actions and decisions.

If some of those actions and decisions are not aligned to a single focus or destination then it’s a little like…

This sometimes feels so elusive - where are they? How do I get more?

If you’ve been in business for a while then you actually have some data to draw on. Instead of looking outward, look inward to your previous experiences.

These experiences can tell you a LOT about how to find more clients/customers like the ones you already have. It can be a great source of information for you.

This isn’t a post about time-blocking or using your out-of-office responder strategically. While these can be effective strategies to put boundaries around your work, what I’m talking about here is a step before all of that.

First off - Is the work you’re doing…. the RIGHT work?

I can hear you saying – yes absolutely!

Before you exit out of this page, I want to challenge you to really think about that.

Are you doing the work that will move you towards your goal?

Have you ever heard this one before?

‘If you’re not uncomfortable, you’re not growing’

I personally don’t like this sentiment at all. But I get the idea behind it.

It's knowing what needs to be done in your business or in your career, but you just can't make yourself do it….