The strength of your impact lies in your cash

Is your business satisfying your ‘WHY’?

In order to fulfill your WHY for being in business, the company you created has to be able to make the impact you had intended it to make.

Whether that’s impacting families through therapeutic approaches, providing housing for seniors, providing financial security for families, or helping others build healthy businesses, without your own healthy business, it becomes harder to fulfill that mission.

That's why I love the markers of growing business value that I've been sharing over the past several weeks (here's week one if you missed it). What many share with me is that It’s not only about building a healthy business to support your family, but part of what makes it successful for you, is the work you get to do to impact the lives of your clients and customers.

That’s the real and compelling legacy here and a huge reason why I do what I do. One of my big WHYs is to help you to be successful in growing a strong, healthy, and sustainable business that impacts others.

I’m deeply motivated to improve the lives of others through economic growth and supporting businesses that make a difference in our communities so we all thrive.

One of the markers of a healthy business is how cash flows through it. (This is the fifth driver of business value.)

One of the most common pains I hear from business owners is that there’s not enough cash. Or it shows up as their desire to ‘do more marketing’ or '‘increase sales’.

Is your business a cash suck?

Or does it generate cash quite handily?

If cash is rarely on hand in your business when you need it, you may want to consider exploring these areas:

1. Your payment terms

2. Your collections process

3. Your payables process

It could be very true that you need to increase your marketing or generate more sales, but I encourage you to also take a look at your processes around the handling of your money.

You see, cash is the lifeblood of your business. Without plenty of supply, it’ll wither, stagnate and fail to thrive. Impacting not only you and your family but failing to impact the lives of those who could so benefit from your products and services.

Which impacts whether you get to accomplish your mission and your WHY.

So, this is a prompt for you to think about your cash flow….are there ways you can improve it?

And, consider this question:

What would YOU do with more cash flowing through your business?

NOW is YOUR time,

Ariana

PS: If you want to discuss how to generate more cash flow in your business, reach out to me.

PPS: To read the first four value drivers.

Read the Sixth Driver of Business Value here.

Emerging Outcomes - Executive Business Coach in Canada