First: What IS a standard operating procedure?

A standard operating procedure is a set of written/audio/video instructions that describes the step-by-step process that must be taken to properly perform a routine activity.

It’s intended that SOPs be followed the exact same way every time to guarantee that the company remains consistent - especially if you work in a highly regulated or monitored environment such as financial services, some health providers, and even for health and safety reasons…

Do you ever want to be given a plan, a step-by step approach or a list of instructions, “Do this and your business will grow”?

Well this is pretty close…

In the ever-evolving world of business, achieving sustainable growth is a goal that's often easier said than done. It requires a well-thought-out strategy and the ability to adapt to changing market conditions.

To help you navigate this journey, I’d like to share the SVO Model of Sustainability and Growth TM – a simple yet effective framework that emphasizes simplicity, verification, and seizing opportunities. By following this model, you can create a robust foundation for your business's long-term success.

One of the toughest aspects of running your business is wearing the many hats it takes to run your company.

However, to get yourself out of the spin cycle of your days, investing in building a high-performing team can elevate not only the space you can gain in your business to focus on strategy and goals, but to elevate your company’s results.

Through my work with my clients who are successful business owners and founders, we’ve been able to elevate their impact and overall company performance by embracing three core steps in building high-level support in their businesses:

Waking up each morning, one of the first things so many of us do is check our emails and messages.

What is the day shaping up to be?

What did I miss?

What am I going to be faced with when I get to work?

We look at our calendar and see the meetings, administration and other commitments that are required to run our business.

We have aspirations for greater sustainability and perhaps growth, but how does one achieve this amidst the running of the business?

…when so much of our energy and time is already wrapped up in what we do every day?

As we build our businesses, we get to practice and gain proficiency in the details of running of it.

Details like hiring: some of us may have hired a few employees over time and each time we do it, we will get a little bit better at it; finding what works and what doesn’t.

When it comes to managing your people: I suspect that you’ve made some mistakes (like we all have) and had some wins, and have attained a decent level of competency in managing your team through the years.

I also bet that how you serve your customers has improved in some way over time as you do this over and over again. There may be still room for improvement, but you practice this day-in and day-out and it’s my observation that your company is very good at serving it's customers.

So what don’t we get to practice?

If you didn’t show up to work in your business for a day, would it continue to run?

Ensuring your business can run whether you show up to work or not is a sign of a true business.

If the answer to this question is no, then you have yourself a nice job you go to each day.

The day will come when we won’t be able to work in our business either for a day, a week, a month, or longer. The question is, will this be a planned break or an unplanned break?

If that were to happen right now, and it was an unplanned break (think injury, illness or caring for a loved one as examples), what would happen to your business? your employees? your family’s salary?

Have you ever thought about what it would be like to sell your business?

Or, hand it over to a family member who now works, or will be working, in your company?

Is this something you know you’d like to do in the future…or does it feel more abstract and you have no idea how to make it happen?

We’ve all heard stories of successful businesses, passed down to the next generation who have failed the business in some way.

While we can’t predict what a new owner might do - whether that’s a buyer or your own family member we CAN prepare our business the best we can so it operates well, setting the new owner, existing employees and existing customers up for success.

AND there’s a way to do all this so you enjoy the benefits now even before you are ready to transition.

Our vision is to see more purpose-driven companies excel and sustain through generations, making a positive lasting impact on the world.

How does my company contribute to this?

We coach founders & owners to grow by adding transferrable value, create a succession platform and take a vacation.

Part of lasting through generations is capturing the brilliance, savvy and know-how of you, the founder and owner, to ensure you don’t leave a knowledge gap when you decide not to be directly involved in your business anymore.

Your knowledge is gold and is the foundation of how your company started and what contributes to its ongoing success.

Even if you are aren’t thinking about passing your business to another in the future, or at the point where this has even entered your mind; capturing and transferring knowledge is a skill that takes practice and planning. It’s possible and it doesn’t have to be perfect or complex. And, it can be a process that evolves.

Powerful =

“…having control and influence over people and events.” In this case, I’m referring to control and influence over ourselves and our own impact.

“…having a strong effect on people's feelings or thoughts.” In this case, being intentional with our own thoughts and feelings that support us in our efforts.

We all know the Wealthy Barber story where he saved and invested 10% of his income each month, and over time and the power of compound interest, he became a millionaire. It took time and small increments of his paycheque each and every month.

It’s the commitment, regular modest investment, and the compound effect over time that I’m drawn to in this story as a parallel to consistently making space for your own personal leadership practice.

Having a personal leadership practice allows us to show up powerfully each week.

Here’s a thought: If we don’t have a personal leadership practice, how can we expect our employees to show up powerfully too?

A personal leadership practice doesn’t have to be developed through grand gestures, but can be small, focussed and consistent. (A few minutes of regular planning will go a long way.)

First, what does personal leadership look like for us?

Create a business model that turns your company into a valuable asset.

The definition of an asset: property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.

Research shows that the number of employer businesses with 1-99 employees accounts for 97% of businesses in Canada (source: GOC: Key Small Business Statistics 2021).

And 67.6% of all employees work for small businesses.

As employers and businesses that often bring innovation and social impact through their products and services, what would it look like if more of these companies survived into the next generation? What if many could sustain and continue to bring their innovation, social impact, and dependable products and services to future generations?

Have you ever wondered if business could be done another way?

If your business, and your relationship to it, has to be the way it is?

If you’re in the camp that’s thrilled and love your relationship to your business, then keep doing what you’re doing!

However, if you’re in the camp where you’ve had successes but are thinking: How much longer can I continue with this? Then this is for you.

What if you could re-write some of the rules?

What if there was another way that didn’t require such a drain and strain for you, and you didn’t have to sacrifice growth and profits to do it? What if your business model supported and created the environment where the business supported itself versus feeling like it’s all resting on your shoulders?

I was speaking recently with someone who had sold not one, but two businesses in the past several years.

I asked her what she found was the more challenging aspects of selling. She said that one of the biggest challenges was getting her processes in order. She didn’t build it with selling it in mind and certainly didn’t think about capturing her processes as they operated.

So, preparing to sell her business the first time was quite onerous because it’s something she had to start from scratch.

It wasn’t until this was in place that her business could be properly evaluated (along with other metrics).

Standard operating procedures are not only valuable when you’re trying to sell your business, they are actually very powerful to…

If you’re a business owner and you think building a strong foundation that leads to a valuable business isn’t for you - then I encourage you to continue to read.

You see - there’s a strong link between the value of the business and the freedom you, as the business owner, experience in your business.

I hear from so many owners that the reasons they started their businesses were to experience some sort of freedom - freedom to do work they want, freedom to create their own schedules, freedom to work when they want, and to create financial freedom. Yet, many don’t achieve these things.

Freedom = Value.

Why?

In a world consistent overworking and putting off personal plans to ‘get ahead at work’ is still a badge of honour for some (things are are changing but not fast enough in my opinion), sometimes the idea of taking vacation gets shoved aside.

But the research and benefits of taking time away are quite compelling:

Being able to articulate your company’s vision simply is powerful.

It supports your decision-making, how you lead, and provides a guidepost for your company to work towards.

Sharing it with your team, your clients and suppliers can be equally as powerful so people know what you’re about. People are attracted to doing business with companies that have passion and purpose.

If you haven’t articulated or written your business’ vision in a while, I encourage you to use this simple framework which includes what success looks like.

Here’s a vision framework for you to work with:

One of the reasons I see businesses plateau in their results is not funding, or lack of ideas, but resistance in letting go. Letting go and letting their employees do what they were hired to do.

And for some, simply hiring someone can be a huge hurdle to cross.

By letting go and increasing the responsibilities of those around you, you create one of the foundational components to growth and scale.

It can be difficult and challenging.

What does it often come down to?

Trust.

Trust in them, trust in your business as an overall entity, and trust in yourself.

My mission is to support businesses to grow, scale, thrive and experience the possibilities of what a healthy business can create: an impact on the lives that use/experience the product/service, often going beyond only the user, creating a career and stability for employees to learn, grow and provide for their families, freedom and flexibility for the owner, and a financial nest egg.

The unique element that I bring to my work is my calm approach, simplifying complexity, and support in reducing confusion and overwhelm, which can crop up from time to time during growth stages.

I find one of the most effective ways to reduce confusion is by having a plan. Making a decision and creating a plan to make it happen. However, indecision and overwhelm can crop often up when we’re faced with a decision of some kind that we resist making…

This is the seventh in the discussion of the eight growth drivers that generate value.

There are many ways to create loyal customers such as providing a valuable product/service and excellent customer service.

There’s another way that you can extend this value that will increase your customer loyalty - creating a model or offering, that solves your customer’s need so they buy what you have consistently.

Recurring revenue makes your company more predictable, extends the lifetime value of your customer, and ultimately makes your business more valuable. Valuable to you now and in the future.

I wrote a couple of weeks ago about how cash moving through your business is its lifeforce. It allows you to fulfill your mission, strengthen the business so it, your employees, and customers thrive.

Creating a recurring revenue stream is another way to bring cash flow into your business to create these automatic sales.

While there are many ways to do this, I’ll share how a simple service contract could be the place to start for many…

Maybe the reason your business is wearing you out isn’t necessarily because you’re burning the candle at both ends, or worried about making your bills, or because of another late order arriving.

While these are all worrisome and tiring, these could be symptoms of a deeper issue.

It could be due to a lack of capacity and diversity in one or all of three key areas: employees, suppliers, and/or customers.

How dependent you and your business is on any one employee, customer, or supplier can be a real indicator of business health, how high your business risk is, and how you, as the owner, are shouldering the effects of this directly. And, if that one employee is YOU, well that would be a signal of a lack of capacity or diversification of employees and skills sets.

I was recently speaking with a business owner who is dependent on one employee (themselves!) who tried to hire another employee recently.

They said ‘it didn’t work out’ and ‘it wasn’t a good fit’. And, they doubted that there would be a good employee out there that could do what they’re looking for.

I probed a little more and it became clear that they really didn’t believe another person could do what they could do and could serve the clients the same way they could.

I have heard variations on this theme from a number of business owners.

So what’s the answer?

Take a look at the three areas I mentioned and see how your business fares in these areas.

We can’t talk about leading in 2021 without taking into account the emotional state of our employees and our teams.

You may have seen some of the latest research around the Mental Health statistics for employees.

Here’s an excerpt from the Morneau Shepell Mental Health Index report from December 2020. The Mental Health Index report measures the current mental health status of employed adults amidst the Covid-19 pandemic across Canada, the US, the UK, and Australia.