Many business owners and founders often grapple with the question of where to focus their efforts for maximum impact. When you can hone in a few important areas, you’ll find that the pieces come together, you’re gaining traction and able to create sustainability in your company.

While it's not uncommon to feel pulled in multiple directions, the key to overcoming this lies in a strategic and intentional approach to where you direct your attention.

There are two areas that support yours and your business’ growth: personal and strategic initiatives.

The unconventional strategy: Create space to think.

This may seem odd to highlight, but stick with me here…

Often, we go and go and go in a business we’re trying to create and build. We feel like there’s never enough time, there are more clients or customers to attract, or new products or services to release in this quest of creating, building, and growing a business. There’s a lot of doing. And a lot of striving.

And that action-taking can be worthwhile.

However, there is another side of the equation to consider….and that side is the opposite of doing.

It’s about taking frequent pauses. Creating space for something else…..

How often are you creating space for thinking, reflecting, planning, and considering?

The life of an entrepreneur and Leader is fraught with traps….

• dealing with all the things that come at you in a day

• having multiple decisions to make

• dealing with competing priorities

• balancing day-to-day tactical items with strategic planning

Even if you’re a whiz at ‘getting things done’, we’re human and it’s impossible to be good at all the things.

Any one of the above items can suck the time out of our schedules in what seems like the snap of a finger. Yet, we so often think about these things in terms of the time we spend. Or the time they take.

How about instead of looking at these things that take up time, consider asking yourself