Not an easy thing for a business owner to do.

As much as we think it should be a switch we can turn off - letting go of something we know we can do well, easily and quickly in our businesses - especially if that task brings in revenue - takes one critical piece.

Trust

Trust has to be established. If you’re lacking trust….you won’t be able to hand things off.

And establishing trust goes beyond whether we believe our team member to have the best interests of our business at heart.

There are components to trusting and letting go…

There are many tips and how-to’s in the marketplace about how to market your company.

It’s almost too much to wade through, isn’t it?

One thing I would invite you to consider is: if you own a business, you’re a marketer…And a salesperson. Whether your marketing and sales are sophisticated or fairly simple; if you have customers, you’ve engaged in some sort of marketing.

Even if that marketing is based on word of mouth and referrals. Your customers are doing your marketing for you in this case.

Marketing isn’t sales and sales isn’t marketing, but they do work together.

One of the reasons I see businesses plateau in their results is not funding, or lack of ideas, but resistance in letting go. Letting go and letting their employees do what they were hired to do.

And for some, simply hiring someone can be a huge hurdle to cross.

By letting go and increasing the responsibilities of those around you, you create one of the foundational components to growth and scale.

It can be difficult and challenging.

What does it often come down to?

Trust.

Trust in them, trust in your business as an overall entity, and trust in yourself.