Being able to articulate your company’s vision simply is powerful.

It supports your decision-making, how you lead, and provides a guidepost for your company to work towards.

Sharing it with your team, your clients and suppliers can be equally as powerful so people know what you’re about. People are attracted to doing business with companies that have passion and purpose.

If you haven’t articulated or written your business’ vision in a while, I encourage you to use this simple framework which includes what success looks like.

Here’s a vision framework for you to work with:

Like the cylinders in a car or cogs in a wheel, your business has components that make it run well.

Just like your car's engine, your healthy body, or a puzzle, when one component isn't working, your entire business begins to struggle to keep up....