The best marketing advice

There are many tips and how-to’s in the marketplace about how to market your company.

It’s almost too much to wade through, isn’t it?

One thing I would invite you to consider is: if you own a business, you’re a marketer…And a salesperson. Whether your marketing and sales are sophisticated or fairly simple; if you have customers, you’ve engaged in some sort of marketing.

Even if that marketing is based on word of mouth and referrals. Your customers are doing your marketing for you in this case.

Marketing isn’t sales and sales isn’t marketing, but they do work together.