Has this thought ever gone through your mind?

You keep pouring more of your efforts in but you can’t seem to grow beyond the level you’ve achieved in your business.

You’ve been hitting the same revenue line for the last while, or maybe even the last couple of years and you can’t seem to go beyond, no matter what you do.

Beyond our plans or intentions, there’s a barrier we can’t seem to break.

The pain of this is you want to expand your company and want to hire or build on the services you offer, but without solving this revenue plateau your hands feel tied…

Have you been in the situation where, no matter what you do, you can’t seem to break through your revenue ceiling? You might be moving the needle a few percentages, but in general, your topline revenue seems to have stalled?

This is exactly the situation a very talented and accomplished friend was in when she was telling me the story of her business. She went on to say that no matter what she did (reminding me she already worked long hours) that she can’t seem to generate more revenue, year over year. Each year she thinks it will be different, but somehow doesn’t end up making significantly more to consider it meaningful growth.

I was asking her deeper questions about how she operated in her business and who and what brought in the most revenue.

“It’s me brining in revenue and I’ve changed up my services, but I’m not getting the type of growth I’m looking for.”

After hearing her story, I started to see a couple of reasons why she was experiencing a revenue plateau.