There are many tips and how-to’s in the marketplace about how to market your company.

It’s almost too much to wade through, isn’t it?

One thing I would invite you to consider is: if you own a business, you’re a marketer…And a salesperson. Whether your marketing and sales are sophisticated or fairly simple; if you have customers, you’ve engaged in some sort of marketing.

Even if that marketing is based on word of mouth and referrals. Your customers are doing your marketing for you in this case.

Marketing isn’t sales and sales isn’t marketing, but they do work together.

Being ‘Out of sight and out of mind’ is a killer when you’re trying to build and serve in your business.

Typically only a small percentage of your target market is ready to buy at any one time. So, staying in touch and developing relationships helps you stay ‘top of mind’ when your customers are ready for your product or service.

Because, when they are ready to buy….you’d like them to immediately think of you!

So, consider this….how can you stay in relationship with your potential buyers/clients in a way that adds value?

We are living in an unprecedented time. COVID19 represents difficulty and complexities for us all and that doesn’t even include those who are ill and our skilled health-care workers facing this in a more acute way.

Setting aside ensuring your family and loved ones are safely tucked away, as a business owner, this can be a daunting time. But ‘how’ daunting is how you look at it.

In one of my past live’s, I had the opportunity to co-lead and build a pandemic response for a Fortune 500 company in Canada, which fed into the Continuity planning for the organization. That experience has given me the opportunity to look at this situation from a unique perspective.