Growing a business and leading your organization can be fraught with ‘what-if’s’ and ‘maybe’s’ and general unknowns.

Deciding which way to go can feel like you’re at the fork of multiple paths.

So, how can you create certainty, when you don’t feel at all certain?

First, what creates certainty?

Is it more information?

Knowing you couldn’t fail?

Knowing if someone will buy?

So consider this, does having more information really create more certainty? Perhaps in some cases….but we can never really have ALL the information. Can we?

Well - this has been a week of weeks! And, really, what a start to 2020 if you take in when this all began on the other side of the world (and it really technically started late 2019). There’s a lot going on in the world right now and I’m guessing many of us are trying to make sense of it all.

I am so grateful to our brothers and sisters around the world who are sharing with us what it means to find solidarity, to collaborate on information and who are contributing to the sense that we are all going through this together.

In uncertain and complex times and with a 24/7 news cycle, a virus that no one wants to get, and with unprecedented shut-downs for many, this is like pulling the rug of safety and security right out from under us.