Being able to articulate your company’s vision simply is powerful.

It supports your decision-making, how you lead, and provides a guidepost for your company to work towards.

Sharing it with your team, your clients and suppliers can be equally as powerful so people know what you’re about. People are attracted to doing business with companies that have passion and purpose.

If you haven’t articulated or written your business’ vision in a while, I encourage you to use this simple framework which includes what success looks like.

Here’s a vision framework for you to work with:

Do you have a vision for where your business will be in the future?

Do you have a sense of what you’re creating through your work and how it contributes?

Do you feel inspired when you think of what’s ahead for your work?

If you don’t have a Vision Statement, I invite you to consider what yours could look like.

If you haven’t yet landed on a Vision - or a written out statement - chances are, it’s somewhere inside you, un-articulated and yet defined.

Let’s look at the benefits of creating a vision statement for your business…