If you’re a business owner and you think building a strong foundation that leads to a valuable business isn’t for you - then I encourage you to continue to read.

You see - there’s a strong link between the value of the business and the freedom you, as the business owner, experience in your business.

I hear from so many owners that the reasons they started their businesses were to experience some sort of freedom - freedom to do work they want, freedom to create their own schedules, freedom to work when they want, and to create financial freedom. Yet, many don’t achieve these things.

Freedom = Value.

Why?

We are living in an unprecedented time. COVID19 represents difficulty and complexities for us all and that doesn’t even include those who are ill and our skilled health-care workers facing this in a more acute way.

Setting aside ensuring your family and loved ones are safely tucked away, as a business owner, this can be a daunting time. But ‘how’ daunting is how you look at it.

In one of my past live’s, I had the opportunity to co-lead and build a pandemic response for a Fortune 500 company in Canada, which fed into the Continuity planning for the organization. That experience has given me the opportunity to look at this situation from a unique perspective.