Leading with certainty

Growing a business and leading your organization can be fraught with ‘what-if’s’ and ‘maybe’s’ and general unknowns.

Deciding which way to go can feel like you’re at the fork of multiple paths.

So, how can you create certainty, when you don’t feel at all certain?

First, what creates certainty?

Is it more information?

Knowing you couldn’t fail?

Knowing if someone will buy?

So consider this, does having more information really create more certainty? Perhaps in some cases….but we can never really have ALL the information. Can we?