One of the most frequent questions I get asked is ‘how do I grow my business’?

While businesses each have their own founder/owner strengths and opportunities, there are foundational steps to growing any business.

And, when I’m working with my clients, we look at where they are now and where they want to be. We look at what has worked in the past, what hasn’t and how we can use what’s working to fuel greater growth.

We reverse-engineer from where they want to be to hone in on the specific steps they need to take to get there.

What I’m sharing below is a guide so you can self-identify where you are and what next steps could benefit you in your business…

Have you ever thought about what it would be like to be a ‘customer’ of your business?

To walk in their shoes?

You may use your own products and services but what I’m talking about is different. I’m talking about experiencing what they would experience.

How do you think your service delivery would stack up?

This is probably one of the most impactful exercises a business owner can do…

Are you waiting for things to ‘slow down’ to focus on your goals?

When I was a Relationship Manager selling Professional Services back in the day, I had a number of prospects tell me to call them back when they weren’t as busy. When I did call back, guess what they had to say? It’s still not a good time, I’m still so busy!

Granted, I also understood for some, this was likely a way of deferring a ‘sales’ conversation, but this response also came from many current clients who were in the middle of project with my company. After leaving that role and years later moving into working with my clients, the same message was popping up - that was, in its essence - I have this goal, but I have too much going on to pursue it.

It’s like saying, I want to start running, but I don’t have time to buy the shoes.

Isn’t this the point of prioritization?

If life or the demands of the business are getting in the way of your most important goals, then are you really prioritizing them?

I’m saying this as much for me as for anyone else who sees themselves here.

I too, have said the words - “I just don’t have time to do that thing that I know is going to help me move forward and has been on my goal list for a while.”

This is what I call…

There are 8 drivers of company value that contribute to the valuation of whether your company will be easy to pass on or to sell in the future. Through my work supporting business owners to grow their businesses in a way that maximizes their future exit options, I have found that these 8 drivers aren’t always obvious.

And, through focusing on these 8 drivers, this is the process to grow your company, so if you’re not looking to sell anytime soon, these drivers will offer you a roadmap to enjoy growth in the meantime.

The first driver I would love to talk about first is Hub and Spoke. I wanted to start here because typically, almost every owner I’ve worked with has an opportunity in this area…

Having systems in your business is like having healthy eating habits...once they're established they contribute to longevity, vitality and create a solid foundation for great things to happen - such as growth in your business.