How to get over the fear of selling - even in an Interview!

In my years of working as a sales professional and teaching sales at a Fortune 500 company, I've seen people held back by their own self-diagnosed assessments that they 'can't sell' or don't know 'how to sell'. 

I now coach people who are promoting their small businesses or in career transition and I've seen trends that can make a big impact to your personal sales process (whether selling your skills, product or service).