Beyond why you started your business, WHY did you start your business?

Let me explain…

Maybe your WHY was to build a business around a dream or passion, to achieve freedom and financial security, or to change lives through your product or service.

That’s great!

Now, that your business is a living breathing entity…what role will it play in your future?

Will it close when you’re ready to move on or will you try to sell it or pass it down?

Building a legacy or a company that will last beyond you is different than running a business for the purpose of providing an income now. Both are great goals, but the way you build and the focus for growth will be different.

“I’m too busy growing my business to think about processes”

“Process stifles creativity in our organization”

“Process is considered a dirty word in our company”

I’ve seen too many companies suffer from their belief that if they put structure and flow into their business, their people will feel ‘stifled’.

You know what lack of process, or infrastructure does? It inhibits communication, reduces role clarity, creates inconsistent performance, creates uncertainty when problems arise, and slows growth. Unfortunately, the list doesn’t end there.

Having systems in your business is like having healthy eating habits...once they're established they contribute to longevity, vitality and create a solid foundation for great things to happen - such as growth in your business.

If you were to take a survey of Business Owners and ask them why they went into business, many would say one of their top reasons was for flexibility and freedom.

However, when the business gets going and you are juggling all the different roles, it feels like you have everything BUT flexibility and freedom.