How to grow your business
One of the most frequent questions I get asked is ‘how do I grow my business’?
While businesses each have their own founder/owner strengths and opportunities, there are foundational steps to growing any business.
And, when I’m working with my clients, we look at where they are now and where they want to be. We look at what has worked in the past, what hasn’t and how we can use what’s working to fuel greater growth.
We reverse-engineer from where they want to be to hone in on the specific steps they need to take to get there.
What I’m sharing below is a guide so you can self-identify where you are and what next steps could benefit you in your business…
Growth is about less not more
When I was younger I loved to dance. (Well I still do, but I actually took lessons and performed in my youth). What I admired about professional dancers was their athleticism, their grace and their superb amounts of skill. The way they could capture an audience and tell a story through movement.
What I learned was in order to get to be so skilled and master their craft, they practiced all the time and often practiced the basics. Like a musician mastering and warming up with scales. It’s the foundational steps and method that help them to hone their craft. It’s focussing on the foundations of their craft that built the muscle memory and capacity that they have today. The ballet dancers always came back to their pliés.
When I hear and speak to business owners and founders today who want to grow their companies, some of them have all sorts of plans and initiatives. I always love hearing about their plans and vision. It’s inspiring. Until I hear about their method…