Do you enjoy reading?

I love to read. I’m slowly making my way through stacks of books that I have around the house.

An ideal vacation for me would be to sit somewhere peaceful and read. (Preferably somewhere in or near nature.)

But reading for me is a way to learn, escape, grow, expand, or deepen my understanding of the world around me and of myself.

While I love a great fiction novel I do read many non-fiction and professional development books. Some have really made an impact on my own growth and the growth of my career and business.

I’d love to share some with you today…

There’s a relationship between the value of your business and the time you spend IN your business.

First - what is value to you?

What I hear from my clients is that value means you get to meet your financial expectations through your business.

Value also means that it supports their lifestyle expectations.

And, it fulfills them at a deeper level

When it comes to your business, value also means how it can be viewed from an outside perspective. Is it valuable to someone else who might purchase your business one day?

Consider this…

Does your company bring you energy, increase your financial, emotional, and mental capital?

Or, is it sucking away your energy, and money you never seem to earn more of?

A business is a business when there’s equity to show for your investment. And has value to you and the world.

It’s painful to be reminded of the fact that life is short. But the gift in that reminder is to make the most of the time we have. That includes putting effort into growing your business so it provides the things you need it to provide for you.

If you’re putting up with drudgery, plateauing, or even putting off decisions, I’m here to say that there’s another way…

Even though I called this the second driver, these are really in no particular order and not necessarily in the order in which we would focus on for your business. If you missed the first driver of company value that I spoke about, you can check it out here.

To grow your business and to build a valuable asset, this is likely the most common area we think about for a business: Financial Performance.

Financial Performance is simple to understand but not necessarily easy to achieve…