Create a business model that turns your company into a valuable asset.

The definition of an asset: property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.

Research shows that the number of employer businesses with 1-99 employees accounts for 97% of businesses in Canada (source: GOC: Key Small Business Statistics 2021).

And 67.6% of all employees work for small businesses.

As employers and businesses that often bring innovation and social impact through their products and services, what would it look like if more of these companies survived into the next generation? What if many could sustain and continue to bring their innovation, social impact, and dependable products and services to future generations?

In my years of working as a sales professional and teaching sales at a Fortune 500 company, I've seen people held back by their own self-diagnosed assessments that they 'can't sell' or don't know 'how to sell'. 

I now coach people who are promoting their small businesses or in career transition and I've seen trends that can make a big impact to your personal sales process (whether selling your skills, product or service).

There’s an event that takes place around this time of year that can fill us with a mixture of both positive anticipation and dread.