What are you in business for?

Beyond why you started your business, WHY did you start your business?

Let me explain…

Maybe your WHY was to build a business around a dream or passion, to achieve freedom and financial security, or to change lives through your product or service.

That’s great!

Now, that your business is a living breathing entity…what role will it play in your future?

Will it close when you’re ready to move on or will you try to sell it or pass it down?

Building a legacy or a company that will last beyond you is different than running a business for the purpose of providing an income now. Both are great goals, but the way you build and the focus for growth will be different.