How do you measure business growth?
Growing your business can be fun, challenging, rewarding and all-encompassing. It can also feel frustrating, never-enough and like spinning your wheels.
An interesting question to consider if you have aspirations to expand is: how are you measuring growth?
There’s the traditional metrics of using revenue and profit. Those are great measures.
However, measuring growing using only the metric of growing top-line sales is using a very narrow lense.
AND these metrics are lagging indicators. They are the result of the activities you’re engaging in.
What are your leading indicators? (These are the actions you’re taking that LEAD TO the results you’re looking for.)
Waiting until you’re 'ready' to pass down your business is...too late
Thinking about the next 10 years or ‘when’ you’ll be ready to think about handing over your business to prepare for that event is like waiting until the day before you hand over your house keys to its new owner to paint the walls, fix the leaky faucet and renovate run down bathroom. It’s too much too late.
And, consider what you could be leaving on the table by doing so?
You could be passing up, with some adjustments, a beautifully run company that actually reduces your headaches.
You could be passing up additional value in the business by not having some of its functions running more smoothly with a little TLC. AKA leaving money on the table.
You could be passing over obvious headaches to the new owner but that existing employees and customers still have to deal with, jeopardizing retention.
The belief that ‘getting ready to pass’ down is reserved for the actual event is actually robbing you of more money, more joy and likely more stability now.
One of the secrets to being an attractive company to run and purchase? Read more here.
Is your best customer putting your business at risk?
What’s not to love about your favourite customer?
Whether it's the fact they’re wonderful people to work with, provide you with much of your business, they pay on time or you simply look forward to your interactions together; whatever the reason, each time you do business with them, it’s a good day :).
And why not? I love it when business is fun and enjoyable.
But could working with your favourite customer put your business at risk…?
The reason you're exhausted from your business isn't the reason you think....
Maybe the reason your business is wearing you out isn’t necessarily because you’re burning the candle at both ends, or worried about making your bills, or because of another late order arriving.
While these are all worrisome and tiring, these could be symptoms of a deeper issue.
It could be due to a lack of capacity and diversity in one or all of three key areas: employees, suppliers, and/or customers.
How dependent you and your business is on any one employee, customer, or supplier can be a real indicator of business health, how high your business risk is, and how you, as the owner, are shouldering the effects of this directly. And, if that one employee is YOU, well that would be a signal of a lack of capacity or diversification of employees and skills sets.
I was recently speaking with a business owner who is dependent on one employee (themselves!) who tried to hire another employee recently.
They said ‘it didn’t work out’ and ‘it wasn’t a good fit’. And, they doubted that there would be a good employee out there that could do what they’re looking for.
I probed a little more and it became clear that they really didn’t believe another person could do what they could do and could serve the clients the same way they could.
I have heard variations on this theme from a number of business owners.
So what’s the answer?
Take a look at the three areas I mentioned and see how your business fares in these areas.