What does your future hold? HINT: it's the third driver of business value....

In this series of understanding the different (eight be exact) drivers of your business’ value, today’s driver is really about what the future holds for your business.

First, I want to acknowledge all you’ve accomplished to date - building something from nothing, or taking an existing business and building it to the point where you are now. I know you’re not finished yet, but, it’s important to acknowledge how far you’ve come.

Congratulations!

Revel in the past rewards, accomplishments, awards, client success stories, and fulfillment you’ve enjoyed to this point.

Having a great history is one thing and while this can provide a wonderful sense of pride and fulfillment, someone interested in taking over your business in the future is not only thinking about where you’ve come, but how much is possible in the future.

In other words, your company’s growth potential.